ew years ago, E-commerce industry faced a major transition when it paved its way to cellphones. This happened due to the unprecedented hike in the use of mobiles. Now, mobile commerce has become a vogue practice, and corporate leaders have eventually realized its worth for leveraging businesses. Any e-commerce venture cannotcement its grip in the market by strengthening its web presence alone, especially in the world which spends maximum hours glaring at the small screen of handy communicating devices.